TikTok is introducing a updated setting that enables them to reduce the amount of AI-created content appearing in their feeds. This move comes as the service disclosed that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale release. This shift aligns with a increase in AI content, driven by emerging AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising channels on a popular video site primarily display content made by AI. A considerable share of this material is classified as “AI slop”, a label for poor-quality, factory-style content that is typically illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, including digital art to educational videos, and we aim to provide users the power to adjust the amount of that, according to their own likes,” commented a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network labeled as AI-generated. Collectively, over 100 mn videos are uploaded to the platform daily, making AI-generated material a relatively small portion of its overall inventory.
Customizing Your Feed
Members will be able to decrease or raise the level of AI-generated videos they watch by using the content preference setting in the app and selecting “AI-generated content”. Further subjects that currently be controlled under the tool include politics, style, aesthetics, and movement.
Platform Guidelines
The platform’s rules require creators to tag convincing artificially created content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the app will now apply an artificially created label to content made using its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This action is intended to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is additionally introducing a $2 million educational fund for professionals and institutions to develop educational content about ethical AI use. This initiative will benefit non-profit groups focused on educating programming and robotics.
Platform Protection
The platform has supported its safety measures, amid discussion over plans to cut jobs for a large number of safety staff in the United Kingdom. The company is expected to reduce hundreds of positions in its content moderation department in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it is viewed by staff. The platform reported a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to the use of its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
